So, you’re running your own business in Australia and now you’re ready to launch a website, where should you host your new site? Which country? Does it matter?
Yes, it does. Here are 3 reasons why, if you’re managing an Australian local business, you should seriously consider hosting your website in Australia.
Faster Site Speed
The speed of your website is an important factor both for Google search engine ranking and your end-user’s experience. Nobody likes a slow website.
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. Faster websites mean more happy users, whereas slower websites cause frustration and drive away traffic from your site – and that’s the last thing you want!
Hosting in Australia will mean your website will load faster on a user’s web browser, as it has less distance to travel from the hosting server location to the user’s location. Makes sense, right? This is what is known as Time To First Bite (TTFB) – the time it takes for your browser to receive the first bite of data from your website’s hosting server.
Google also knows the location of your site visitors and will rank what it deems more relevant websites higher – server location is 1 factor in website ranking relevance in relation to Google search bar queries.
At Custom Built Websites we have partnered with Synergy Wholesale Pty Ltd – Australia’s only independent, full-service online solutions partner for service providers, portfolio holders, and government agencies.
Synergy use the LiteSpeed Web Server – 100% software solution that consistently outperforms the speed of other server setups by up to 5 times. Together with a dedicated LiteSpeed cache plugin, we can make your WordPress website incredibly fast.
LiteSpeed has secured amazing increases in server performance, resulting in reduced load times, faster site response times, and enhanced security by utilising built in anti-DDoS features.
Server Maintenance & Performance
Having a hosting provider in the same time-zone as you also means that any interruptions to your service (due to performance maintenance on hosting servers) will happen during off-peak times and it won’t impact your website at the most critical times of your business. Obviously, this cannot be guaranteed if you’re hosting your website overseas.
It is also important to use a web host that regularly monitors and maintains their hosting servers. Are they using quality infrastructure? And are they following a timely maintenance schedule to ensure that your hosting services stay secure and remain up-to-date?
When you need support – the last thing you want is to talk with someone overseas, or worse still only have email as a means of communication. It can take days and sometimes weeks to troubleshoot and then get a solution to your problem.
Our hosting partners are one of Australia’s largest and most reputable hosting providers offering 24/7 Australian support. They are simply a phone call away.